A Message To Realtors:
I am proud of my 34 years experience as a thrice published photographer, offering not only magazine quality photography of Real Estate but also helping agents "push" their MLS listing to a huge social media audience. I'm proud that 93.7% of the properties I have photographed SOLD, even in a bad market. Many homes I've photographed have sold in 1 week or less. I take a vested interest in the Realtor selling the home either in Texas or California. FOUR SALES TEAMS which used me enjoyed their BEST YEAR EVER. "Artsy" in a magazine is one thing - I'd rather help you actually sell homes. I'm succeeding. So are the Realtors using me for photography and subsequent social media promotion of their listings. 84% of buyers rely on the internet to find a home & that figure is rising rapidly!
Capturing the breadth & depth of a home for sale, and making it look natural & REAL, as if the prospect is standing in the house, is key. The definition of "photographer" is and should be "someone who knows what photography is." I do. All of these photos are ONE single exposure, not computer generated or 12 exposures melded together giving a "fake" feel. That's because I know what an "exposure" is.
True real estate professionals know it takes hard work, diligence, patience, a plan, and expenses. Just a few: MLS Boards, stationery, stamps, added car insurance, gasoline, vehicle wear & tear, desk rental, clothing, dry cleaning, client meals & entertainment, phone, advertising, E & O insurance, etc. Not easy, but potentially tremendous rewards. I understand where you're coming from. ANY reduced expense is good sense, especially in a slow market. California has had many "up periods," only a few "lows," but lows strike hard. Competing to sell aged listings to fewer people who have the money or financing is hard work. However: REGARDLESS of the sales price of ANY home, the first impression of a property is often an agent's website! As I said above, 84% of buyers rely on the internet to find a home & that figure is rising rapidly. Shots taken from a car or bathroom sink taps won’t do, and neither will offbalance lighting, unbalanced color, or lack of room detail, composure and/or framing. Worse, if you provide no photo the MLS takes it -- we all know how THEY turn out, plus I’m told the agent is charged. So if your listed home is $100K or $10M ... photos COUNT. It is essential to convey space, warmth, liveability and natural lighting to those searching for a home. You're a professional; the photos should reflect that. I give a naturally lit feel to the home rather than "dark & artsy," or even worse "overly bright fake-glowy-litho," without the ugly tungsten cast, giving people you haven't even met reason to contact you. Average site time is 35 minutes, then 5+ HOURS of expert 3-phase, PER FRAME editing (no "batch" editing, no faux generated composites), including: cropping, color correction, barrel, pincushion, wide angle & perspective correction, denoising, detail sharpening and removal of private information such as diplomas, photos, etc. I have written my OWN plug-ins to address anomalies of architectural photography including precise perspective correction, shadow lightening, etc. No charge for Master CD, extra photos, editing or mileage. I look forward to helping you sell your homes and understand your needs and cost concerns.
Paul Roberts is proud to offer unmatched Real Estate photography. I'm also proud of my social media reach of 1.8 million in promoting Realtors and their listings through my genuine & large network. Good overall lighting and NATURAL contrast, without an awful brown tungsten cast, is crucial in illustrating the depth, breadth and coloring of a home. TRUE photography is a shutter speed and an f-stop, folks. Everything else is brochures & haircuts. You either know what a light meter does or will not do, and therefore set on "Manual" and use your talent ~ or you don't. All of these photos are ONE exposure, shutter speed and f-stop. NO "faux lithograph" images, purple sky fringing, or 16 bracketed exposures layered together in talentless "post processing." My photos reflect to the BUYER how the home will ACTUALLY look in person ... not some unnatural "sketch." It's called photography :-) Let's sell something together!
I am proud of my 34 years experience as a thrice published photographer, offering not only magazine quality photography of Real Estate but also helping agents "push" their MLS listing to a huge social media audience. I'm proud that 93.7% of the properties I have photographed SOLD, even in a bad market. Many homes I've photographed have sold in 1 week or less. I take a vested interest in the Realtor selling the home either in Texas or California. FOUR SALES TEAMS which used me enjoyed their BEST YEAR EVER. "Artsy" in a magazine is one thing - I'd rather help you actually sell homes. I'm succeeding. So are the Realtors using me for photography and subsequent social media promotion of their listings. 84% of buyers rely on the internet to find a home & that figure is rising rapidly!
Capturing the breadth & depth of a home for sale, and making it look natural & REAL, as if the prospect is standing in the house, is key. The definition of "photographer" is and should be "someone who knows what photography is." I do. All of these photos are ONE single exposure, not computer generated or 12 exposures melded together giving a "fake" feel. That's because I know what an "exposure" is.
True real estate professionals know it takes hard work, diligence, patience, a plan, and expenses. Just a few: MLS Boards, stationery, stamps, added car insurance, gasoline, vehicle wear & tear, desk rental, clothing, dry cleaning, client meals & entertainment, phone, advertising, E & O insurance, etc. Not easy, but potentially tremendous rewards. I understand where you're coming from. ANY reduced expense is good sense, especially in a slow market. California has had many "up periods," only a few "lows," but lows strike hard. Competing to sell aged listings to fewer people who have the money or financing is hard work. However: REGARDLESS of the sales price of ANY home, the first impression of a property is often an agent's website! As I said above, 84% of buyers rely on the internet to find a home & that figure is rising rapidly. Shots taken from a car or bathroom sink taps won’t do, and neither will offbalance lighting, unbalanced color, or lack of room detail, composure and/or framing. Worse, if you provide no photo the MLS takes it -- we all know how THEY turn out, plus I’m told the agent is charged. So if your listed home is $100K or $10M ... photos COUNT. It is essential to convey space, warmth, liveability and natural lighting to those searching for a home. You're a professional; the photos should reflect that. I give a naturally lit feel to the home rather than "dark & artsy," or even worse "overly bright fake-glowy-litho," without the ugly tungsten cast, giving people you haven't even met reason to contact you. Average site time is 35 minutes, then 5+ HOURS of expert 3-phase, PER FRAME editing (no "batch" editing, no faux generated composites), including: cropping, color correction, barrel, pincushion, wide angle & perspective correction, denoising, detail sharpening and removal of private information such as diplomas, photos, etc. I have written my OWN plug-ins to address anomalies of architectural photography including precise perspective correction, shadow lightening, etc. No charge for Master CD, extra photos, editing or mileage. I look forward to helping you sell your homes and understand your needs and cost concerns.
Paul Roberts is proud to offer unmatched Real Estate photography. I'm also proud of my social media reach of 1.8 million in promoting Realtors and their listings through my genuine & large network. Good overall lighting and NATURAL contrast, without an awful brown tungsten cast, is crucial in illustrating the depth, breadth and coloring of a home. TRUE photography is a shutter speed and an f-stop, folks. Everything else is brochures & haircuts. You either know what a light meter does or will not do, and therefore set on "Manual" and use your talent ~ or you don't. All of these photos are ONE exposure, shutter speed and f-stop. NO "faux lithograph" images, purple sky fringing, or 16 bracketed exposures layered together in talentless "post processing." My photos reflect to the BUYER how the home will ACTUALLY look in person ... not some unnatural "sketch." It's called photography :-) Let's sell something together!
